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As mentioned earlier, the contact form’s main purpose is to generate leads from your website. Whether you’re running a corporate website or an eCommerce platform there needs to be a well-strategised and designed experience implemented in the contact form for this can make or break things with a potential lead or customer.
Imagine browsing online for home appliances and you reach a particular website that catches your attention. You now have a few enquiries in mind so you go straight to their ‘Contact Us’ page.
As soon as you get there, you see this complex contact form that asks for unnecessary information such as your gender, phone number and even your birthday. You then start to wonder how these are relevant when you only want to enquire about a product on their website.