Success is so much easier to achieve when you start with a great foundation. When it comes to sending cold emails, it is no different. Take the time to set up a great foundation, then you will be bound to heat up your cold emails!
Here are 6 easy steps to heating up your cold emails:
This is both simple and obvious, but if you want to heat up cold emails, start with taking the time to write down the clear purpose of the email. Having clarity on what your goal is, will help you to then craft an email or series of emails to achieve that objective.
How many emails are you planning to send to achieve your purpose now defined. Take the time to consider how many emails you think it will require and the general objective of each email in the sequence. How long do you plan to leave between emails?
If you are using automated email software like Mailchimp, then you can set up an automated email flow depending on the status of the prospect, with different emails depending on their status.
3. Define your audience:
Take the time to profile the people that you are about to email. By having a clear understanding of who you are about to email, you have a better chance of creating an email that will resonate with them.
4. Subject line:
With people receiving so many emails each day, it is important that you take the time to consider the subject line and the preview that the recipient will receive. Given the person is not expecting an email from you, their decision to open your email will be influenced by what they see on the subject line. Take the time to think carefully, consider how to grab their attention with your subject line. What will make people want to investigate further?
5. Email content:
Once people open your email, you need to hold their interest to the end. Here are some tips on how to do that:
- Keep the email as brief as possible, getting to the point. Clarity in messaging within the email is important. You don’t want people to finish reading the email and be confused about what was the intent of the email.
- Try to connect with the recipient. You can do this by demonstrating knowledge of what they do. You want the email to come across as personal rather than a mass email where the only difference is the name at the top.
- What’s in it for them?
- Imagine that you are the recipient and consider what you would want to read, to get the result that you desire.
- Give them a reason to make contact or want to see more emails from you. If you don’t do either, then your next email may well just get deleted.
Take the time to test out several options with your emails before sending out in volume. Yes, it will make the process more time consuming, but you are likely to see improved results making it worth it.
If you take the time to follow these six easy steps, you are bound to heat up your cold emails and you will benefit!