Episode 9: The marketing genius of “The Mad Butcher”!

Episode 9.


Episode 9 – Sarah Colcord came up with the concept for a Facebook group during a Covid 19 lock-down in New Zealand, and it became a smash success. Within a few weeks, New Zealand Made Products had surpassed 500k members. Sarah has since changed her name to Chooice and launched a website where members may sell their wares.

How has Sarah handled her sudden celebrity? What does success mean to her? What factors does she believe will determine her future success? This interview answers all of these topics and more.

Sarah Colcord came up with the concept for a Facebook group during a Covid 19 lock-down in New Zealand, and it became a smash success. Within a few weeks, New Zealand Made Products had surpassed 500k members. Sarah has since changed her name to Chooice and launched a website where members may sell their wares.

How has Sarah handled her sudden celebrity? What does success mean to her? What factors does she believe will determine her future success? This interview answers all of these topics and more.

Along with interviewing Sir Peter Leitch for “Insights into Success” we also interviewed him for “Making Sense of Marketing” where we look to unearth the secrets to marketing success. He may not have had a marketing background, but he learned quickly and was adept at spotting an opportunity to get exposure for the brand that he was creating. The Mad Butcher brand came to be one of the most recognised brands in New Zealand, credit for which goes to Sir Peter Leitch. Sir Peter is both humble and entertaining in recounting his journey to marketing success.

If you would like to watch the video version of this interview, then just go to: https://msofmarketing.com/videoseries/

 

 

Paul Dodds / About Author
More posts by Paul Dodds

Leave a comment

You must be logged in to post a comment.