Episode 9: The marketing genius of “The Mad Butcher”!
Along with interviewing Sir Peter Leitch for “Insights into Success” we also interviewed him for “Making Sense of Marketing” where we look to unearth the secrets to marketing success. He may not have had a marketing background, but he learned quickly and was adept at spotting an opportunity to get exposure for the brand that he was creating. The Mad Butcher brand came to be one of the most recognised brands in New Zealand, credit for which goes to Sir Peter Leitch. Sir Peter is both humble and entertaining in recounting his journey to marketing success.