Mike Pero was recently chosen to host New Zealand’s version of The Apprentice. Mike has had an extensive career creating multiple businesses that have gone on to be very successful. Central to his success has been the creation of the Mike Pero brand and his marketing. In this interview Mike reveals, just how critical branding can be to a business. He admits to having little marketing knowledge at the outset, but has gone on to become a great exponent of harnessing the power of a brand! Get inspiration for your marketing, by hearing from Mike Pero!