In the middle of a Covid 19 lock-down in New Zealand, Sarah Colcord came up with the idea for a Facebook group that became a runaway success. New Zealand Made Products achieved over 500k of members within a matter of weeks. Since then Sarah has rebranded to Chooice and has a website where members can sell their products. How did she do it? What were the secrets to her marketing success? In this interview, we hope to find out!