Episode 8: Insights into how Iyia Liu has achieved online marketing success Multiple times!

With $5,000 NZD in savings, she launched the shape-wear brand Waist Trainer at the age of 21. Working with Kylie Jenner, she sold over 100,000 pieces to more than 90 countries in the first 18 months.
Luxe Fitness, a supplement company she launched in 2016, grew to a million-dollar global business in its first year. | online marketing success.

She started Waist Trainer with $5,000 NZD in her savings when she was 21 years old. Working with Kylie Jenner, she sold 100,000 pieces in the first 18 months to over 90 countries around the world.
She founded supplement company Luxe Fitness in 2016, and within a year, it had grown to a multimillion-dollar global enterprise.

At the age of 21, she founded the shape-wear company Waist Trainer with $5,000 NZD in savings. In the first 18 months she sold over 100,000 units to over 90+ countries around the world, working with Kylie Jenner.

In 2016, she founded supplement company Luxe Fitness, growing it into a million dollar global business within the first year.

In December 2017, Iyia founded and launched a woman’s fashion e-commerce site Bambi Boutique, and grew the social following to a combined 200,000 followers within 6 months. Bambi Boutique was sold in 2019.

In today’s episode, Iyia provides insights into what has been the keys to her marketing success.

0:44 The waist trainer and working with Kylie Jenner.
6:10 How important is branding?
7:28 Lessons learnt marketing.
9:22 Changes in marketing in the last 5-6 years.
11:22 Biggest marketing failure.
13:18 How do you deal with bad publicity?
15:42 How has her marketing varied between businesses?
17:50 Key ingredients for successfully marketing your business.
19:04 The importance of spending money on marketing.
20:50 Define branding.
22:30 Do businesses need to be on all social media?
23:24 Key things to think about with marketing.
25:40 Understanding the target market.
26:28 Final tips for marketing.




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