Google’s premier product is Google Search ads which appear in the premium positions at both the top and bottom of a Google search.

When people go onto Google and type in a search phrase, they are showing a high level of intent. It isn’t an accident, it is a deliberate act, therefore the likelihood of the searcher reacting to the search results by taking action, is high. For that reason, on average people are more likely to buy off a Google Search ad, than the other ad options. For that reason, generally speaking these ads are typically the most expensive.

Been speaking to an SEO person who might have told you that people click more on organic search results than paid ads? This is true, but there is a very important point to be aware of. That statement is based on including all forms of searches. Paid ads are not likely to show up when you are searching for your local church, or your nearest school as these are non-commercial searches. More searches are for non-commercial reasons, than commercial.

For a business however, only commercial searches are relevant. Around 65% of the clicks on commercial searches go to the top 4 positions on the search results. Who occupies the top 4 positions? In most cases, not surprisingly, Google ads. Where does Google make almost all its money – Google ads. On this basis why would Google want to help out organic results and take money away from themselves? It is not to say SEO can’t be useful, but when it comes to commercial searches, paid ads are king and are likely to remain so while it’s Google’s main source of income! Just take a look at our sample search to get the point!