We talk to Craig about his recommended book: Influence. The Psychology of Persuasion by Robert Cialdini. Episode 2.

Episode 2 – Sarah Colcord came up with the concept for a Facebook group during a Covid 19 lock-down in New Zealand, and it became a smash success. Within a few weeks, New Zealand Made Products had surpassed 500k members. Sarah has since changed her name to Chooice and launched a website where members may sell their wares.

How has Sarah handled her sudden celebrity? What does success mean to her? What factors does she believe will determine her future success? This interview answers all of these topics and more.

Sarah Colcord came up with the concept for a Facebook group during a Covid 19 lock-down in New Zealand, and it became a smash success. Within a few weeks, New Zealand Made Products had surpassed 500k members. Sarah has since changed her name to Chooice and launched a website where members may sell their wares.

How has Sarah handled her sudden celebrity? What does success mean to her? What factors does she believe will determine her future success? This interview answers all of these topics and more.