Can you do Google advertising yourself?

The simple answer is yes, but are you prepared for what is required to ensure that you don’t waste your time and money? You can just opt for Google’s automated product, but the problem with it, is that it doesn’t deliver what most people want and does not enable you to customise to get the best results.

That’s no problem, you can learn to use the same platform as the Google experts. Click on this link: https://support.google.com/google-ads/answer/9702955?hl=en#  to begin your training!

You need to undertake their training at least once a year to stay up to date with the ongoing changes and remain Google qualified. You will need to study 4 different modules and take 4 different exams. The course material for each module is going to take you a few days to go through and become familiar with before you will be ready for your exam. Realistically allow a minimum of a couple of weeks, but potentially more to go through all the material and sit all four exams.

If you don’t pass the exams you can take the view it doesn’t matter, but it points to the possibility that you don’t entirely understand the product and what to do.

Is it a big deal if you don’t entirely know what you are doing, or don’t exactly know how to maximise performance? If you don’t mind wasting money, then probably not, except for the fact, it could soon prove more expensive than getting an expert to do it for you in the first place!

There are of course a couple of other points to consider:

  • Where is the best use of your time – a) focusing on the day-to-day running of your business (will you make MORE money doing this) or b) learning to do Google AdWords yourself and SAVIING some money? MAKING money versus SAVING money!
  • If you don’t become a real expert at Google AdWords then you run the risk of LOSING sales and WASTING money, compared to getting an expert to do it in the first place!

Needless to say, I recommend getting an expert to do your Google advertising for you, while you focus on other parts of your business. As a small business owner, you can’t do everything and as much as you want to save money, you have to be careful you don’t in fact cost yourself money.

As a small business owner, you need to pick and choose what to do yourself verses what you contract out. Think about leaving this one to others and spending your time in areas where you can be more productive!

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