The following 5 tips are very simple and pretty obvious, but despite that, few people follow them, which is great…
With the exception of the occasional business, most exist in a competitive environment. With the advent of the internet the…
Consider receiving information on two competing products in the same market. One details the product and its features and the…
In my experience the overwhelming majority of people seem to think that when you refer to their brand, you mean…
Your brand is the foundation to your business. Creating a great brand will amplify your results, but where do you…
Watch the trailer for the full interview with the host of The Apprentice NZ, Mike Pero who shares his experience…
Mike Pero was recently chosen to host New Zealand’s version of The Apprentice. Mike has had an extensive career creating…
For some one who left school early at age 15 and suffered from Dyslexia Sir Peter Leitch did an amazing…
Most small businesses sell a product, not a brand! So, what is the difference and which should they be doing?…
Every business has a brand, just some work on creating one while others do nothing and simply have one based…