5 Quick Tips 5 Quick Tips – Take the effort to learn more about your target audience than your competition…
Customers. Customers. With the exception of the occasional business, most exist in a competitive environment. With the advent of the…
Consider receiving information on two competing products in the same market. One details the product and its features and the…
Time to stop. In my experience the overwhelming majority of people seem to think that when you refer to their…
Defining your brand Brand. Your brand is the foundation to your business. Creating a great brand will amplify your results,…
Trailer. Trailer – Watch the teaser for the entire interview with Mike Pero, the host of The Apprentice New Zealand,…
Episode 3. Episode 3- Mike Pero was just picked to host The Apprentice in New Zealand. Mike has had a…
For some one who left school early at age 15 and suffered from Dyslexia Sir Peter Leitch did an amazing…
Most small businesses sell a product, not a brand! So, what is the difference and which should they be doing?…
Small Business Environment. Every business has a brand, just some work on creating one while others do nothing and simply…