So you are a small business with a limited budget. Some people are telling you to invest in SEO (Search Engine Optimisation). They say that around 2/3rds of all clicks on Google Search results go to Organic listings, so they say its a “no-brainer”. Then someone else tells you that you should invest in Google Ads. They show at the top of search results, and Google Paid Ads receive almost two-thirds of all clicks for commercial queries. What are your options?

So you’re a small company with a tight budget. Some individuals advise you to put money into SEO (Search Engine Optimisation). They claim that Organic listings receive about 2/3 of all clicks on Google Search results, making it a “no-brainer.” Then you hear from someone else that you should invest in Google Ads. They show at the top of search results, and Google Paid Ads receive almost two-thirds of all clicks for commercial queries. What are your options?