So you are a small business with a limited budget. Some people are telling you to invest in SEO (Search Engine Optimisation). They say that around 2/3rds of all clicks on Google Search results go to Organic listings, so they say its a “no-brainer”. Then someone else tells you that you should invest in Google Ads. They appear at the top of search results and in terms of commercial searches, around 2/3rds of all clicks go to Google Paid Ads. What should you do?
Check out our video where we address this issue.
#seo #googleadwords #makingsenseofmarketing
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