3 simple tips to amplify your email marketing:

1) Optimise for mobile devices

  • Don’t make the content too long and incorporate breaks.
  • Make it easy to read – well laid out with gaps makes a difference.

2) Personalise your emails

  • Gather people’s first names and include them in the emails.
  • Ideally use their name more than once in the email.

3) Test out options.

  • Can use A/B testing to see which variation people best respond to.
  • Also try different times of the days and days of the week.

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