1) Optimise for mobile devices
- Don’t make the content too long and incorporate breaks.
- Make it easy to read – well laid out with gaps makes a difference.
2) Personalise your emails
- Gather people’s first names and include them in the emails.
- Ideally use their name more than once in the email.
3) Test out options.
- Can use A/B testing to see which variation people best respond to.
- Also try different times of the days and days of the week.