Depending on what option you take, websites can be expensive, but regardless of how much you spend, they have become an increasingly important part of your business. Here are a few tips to help you get the most out of your website.
1). Make it about them not you! Your website is there to attract customers, so if you want to achieve that goal when creating your website, you need to think like a customer, not like the owner of the business.
By getting into the mind of a potential customer, you will then start to think about what they want to see and what will make them react rather than what you want to tell them.
First and foremost, the visitor to your website wants to see that you can solve their problem. Once they feel confident that you can solve their problem, then they will want to know more about you. If you make it about you first, you run the risk that they will leave your site before ever learning how you can help.
The use of case studies to demonstrate solving a problem is a great way to connect with visitors to your website and demonstrate how you can help them too!
2). Don’t use too much text! The reality is that with so many choices online, people are initially only going to scan your website. If they are interested enough, then they will start reading more of the detail, but if you overload your website with text, you will likely scare them off!
Try to split up your text into short paragraphs to make it easier to read and more impactful. Use images and videos where possible to help tell your story.
As in point 1, think like a potential customer. Don’t overload them with technical information to impress them with what you know, focus on them and conveying key messages. They can always see the technical information later if they want, but your priority is to entice them not scare them!
3). Spend time on your copy. Not only do you need to ensure that you don’t write too much on your website, you also need to ensure that what you do write, you write well! This could mean that you need to get someone else to write the copy, particularly to ensure that it is written from the perspective of a prospective client rather than the business owner. Remember, you want them to feel comfortable on your website and to see the right content and content written in a way that they will understand.
4). Make your site easy to navigate. As with this whole article, you need to think like a prospective client and ensure that they find it easy to get around your website and not only be able to find all the information that they are likely to be looking for, but also find it in logical locations. The last thing you want, is for them to get frustrated at being unable to quickly and easily find something and give up, leaving your website for a competitor.
5). Make your site look great! If your website looks modern, uses great visuals and is kept up to date, it will help to create a great first impression. That said, don’t fall into the trap of making your website look like everyone else’s. If your website looks like a carbon copy of others, then you are sending a subliminal message that you are no different to anyone else! You want to make people feel that you are different. You have something different and better to offer!
Whatever you do, DO NOT, look at competitors’ websites and decide that you are going to copy what they are doing. How can you possibly take clients away from them, if you look just like them (unless you want to focus on price)!
When you are looking at your options for your website, just remember that the cheap option may not turn out to be very cheap in the long run! Websites have become increasingly important, so they warrant your time, money and attention!