When writing emails, your first goal should be to build relationships. By building relationships, you want to encourage interactions with your prospective clients, through which you can build trust. From the development of trust, you can build a connection which you ultimately want to lead to sales.
So, what should you think about when writing your content? Here are 7 ideas to think about:
1.Who is your ideal customer?
2. What are their interests?
3. Where do they shop?
4. What is their lifestyle?
5. What books do they read?
6. What does homelife look like to them?
7. What do they do at the weekends?
The point to all of this? It is about developing an intimate knowledge of your target audience. The better that you can understand your target audience and think about what they look like when you write your emails, the more likely that you are to write content that resonates with them and will achieve the desired result!
Take the time when writing your emails to consider questions such as the 7 above and you are likely to get a better result!