So where do Brand, Marketing and Advertising sit in relationship to one another? You get a sense from talking to…
When you ask most people this question, their answer typically centres around the logo, referring to famous examples such as…
Firstly, I don’t recommend you copy your competitor’s ads. It is important that you chart your own course and don’t…
Follow the following tips and you will be well on the way to creating great email content that both you…
Building your brand is never a one-off exercise, rather it is an ongoing work in progress which permeates through everything…
Ideally you want to sell on value rather than price as it enables you to protect your margin. Value is…
Advertising. Have you noticed on social media platforms the number of ads by young supposed online marketing experts that have…
Why email marketing. For a small business, posting on social media or sending emails to their client base, both involve…
So, you think you are better than your competitors? That’s great, but how long do you think you can keep…
A lot of people struggle to conceptualise things without a picture. That is not to say you have to always…