For most businesses, having a website has become mandatory. If you are going to go to the expense of building a website, you want to make sure that it performs as well as possible and helps drives your sales!
We have put together 5 easy ways you can help improve the performance of your website. How many of them have you already got covered and can’t improve on?
1. Add video to your website!
According to Social Media Week, users spend 88% more time browsing on websites that have videos.
Video on a landing page can increase conversions by 80%.
81% of people reported that video marketing improved their bottom line.
The bottom-line is, you can no longer afford to not have video on your website. People would rather watch a video than read a lot of text. Where possible, share your messages via video.
For more information, check out this article:
https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
2. Make sure you have strong “Calls to Action”.
Incredibly a lot of people either fail to include calls to action on their website, or they are not very compelling or well placed.
As you will read in the article below, there is a lot of science in calls to action. Colour, message and location all play important parts in determining how effective your call to action will be.
Don’t be dismissive of calls to action, spend the time to make she you have the right ones, in the right places with the right look!
https://www.lcn.com/blog/the-importance-of-call-to-actions-and-how-to-improve-conversion-rates/
3. Using real images not stock photos
It may not always be possible, but where you can, use real images. A quality real image has a sincerity and authenticity that stock images cannot match.
In most cases stock images can be spotted.
People want to feel a connection with you and your business. This is difficult to do when using fake photos.
For four reasons why you should use real images, review the below article.
Take the time and invest in a quality photographer and your website will benefit!
https://www.deluxe.com/blog/four-reasons-your-website-should-include-real-photos/
4. Have an “About Us” page.
With so much competition, it’s a challenge to stand out from the crowd. By including an “About Us” page on your website, it gives you the opportunity to tell your story. What makes you different? What are your goals? What are you passionate about?
Consumers like to buy off people that they like! Use the “About Us” page to let your future customers get to know you and like you!
Want to know more? Then check out this article:
https://www.frontiermktg.com/blog/why-the-about-us-page-one-of-most-important-on-your-website/
5. Include Google Analytics on your website.
Should you drive your car at night with your lights on or off? Hopefully you would have said “on”! Having a website without Google Analytics is like driving your car at night with no lights! How can you possible know where you are going?
Google Analytics will help shine a light on your website and let you see just how your website is going and what you might need to fix! Take the guess work out of your website’s performance with Google Analytics!
For more information, go to:
https://www.techtarget.com/searchbusinessanalytics/definition/Google-Analytics
These 5 strategies are by no means exhaustive of all your options to improve your website, but they are some of the most important, yet often neglected.
Your website is a window into your business and part of your marketing team. Get the most out of your website by ensuring that you have these 5 easy ways to improve the performance of your website covered!
For other useful articles, check out:
https://msofmarketing.com/are-website-about-pages-important/
https://msofmarketing.com/your-website-home-page-is-important/
https://msofmarketing.com/if-you-dont-have-a-call-to-action-on-your-website-you-are-missing-out/
https://msofmarketing.com/5-tips-for-creating-a-great-website/
